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About Us

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Edie Boutique first opened its doors in Lake Geneva on May 17, 2015, on what would have been Edie's namesake's 97th birthday. Edie was my grandmother!

My grandmother loved fashion. She had boxes full of bangles and costume jewelry for us to play dress up with when my sister and I came to visit. She was our fashion influence in our early years. Unfortunately I grew up with 70's and 80's fashions. As all generations that have passed, we thought we looked good at the time!

Edie is your one stop shop for jewelry, handbags and clothing! Edie is trendy, current and well-priced. There is something for everyone whether you are lucky enough to still be young, or seasoned enough to be hip.

We now have six Edie stores:

Lake Geneva, WI     Naperville, IL

Park Ridge, IL     Glen Ellyn, IL

Valparaiso, IN     Milwaukee, WI

Our five locations receive new merchandise weekly and our friendly staff is knowledgeable and ready to style you for any occasion. Please visit our stores when you are in town and visit ShopEdie.com when you are on the go!

With Edie love, Amy

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